Are you putting your home on the market instead of using a realtor? If so, you’ll need to list your home online and/or in printed publications. Aside from taking a few interior and exterior photos, you also have to write a description. We’ll show you how to write a killer home listing description that prompts home buyers to dial your contact number.
Tips for Crafting a Home Listing Description
Our real estate lawyers have read thousands of home listing descriptions over the years from Lynnwood home sellers. Some of them were too brief and general, others way too lengthy with superfluous detail. You should create a description that fits right in the middle.
Use Specific Descriptions
Be specific instead of using flowery language that doesn’t tell the reader anything. Here are a few examples of wasted language compared with a descriptive phrase:
No: You’ll love the picturesque yard.
No: The spacious living room will be the focal point of many family memories.
Yes: You’ll love the 30×30 ft pressure-treated cedar deck with lattice railings.
Yes: You’ll appreciate the 400-sq-ft living room space with built-in mahogany cabinetry.
Don’t Write an Entire Essay
Home buyers don’t want to read a research paper in order to learn the basics about your home. We believe that a description around 250 words—give or take 50 words—is the sweet spot. This means you only have a few words to provide all the necessary descriptions. Don’t waste words on generalizations.
Break into paragraphs for each room description, keeping each to around 50 words. Also, be sure to include photos, a video, or even a self-navigable virtual tour using a 360-degree panorama camera.
We’ll Help Attract Buyers
Our estate planners will help you throughout the entire process, including writing an attractive description. Contact Curtis and Casteel Law Group today. Our attorneys are versed in every aspect of property selling, from writing home listing descriptions to organizing in-person home tours.
Real Estate Assistance for Lynnwood Home Sellers
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